WJR Consulting Inc.
Serving the Networked Entertainment and Controls Industries for Over 11 Years
   

 

"In strategy it is important to see distant things as if they were close and to take a distanced view of close things."

Miyamoto Musashi

 

PR


Reducing today's complex technologies and feature laden products to "plain English" is never easy. The problem is engineers are typically not the best writers or speakers. On the other hand, your PR staff may write well but they often don't have the technical background to fully understand it. As a wise man once said, you can't explain something clearly if you don't fully understand it yourself.

Bill Rose is a degreed electronic engineer, an accomplished writer, and a public speaker. He has managed technical writers and authored numerous articles, papers, and press releases. He has also spoken at over 35 conferences around the world including CES, Connections, CEDIA, SMPTE, NAB, UPnP Forum, EHExpo, NCTA, WiFi Planet, CEA Industry Forum, CCNC, FID, POFWorld, COMDEX, and the Kagan Digital Household Summit, and pitched products to companies ranging from major retailers to utilities, Ford and GM. 

By gaining a complete understanding of your product and technologies, Bill is able to use simple analogies to present complex concepts to decision makers, the press and the public.

As an example, when faced with explaining the difference between various types of home entertainment networks, Bill developed the analogy of a highway versus a railroad. Ethernet (an asynchronous protocol) is like a highway - you (or your data) enter and leave as you please, but there are no guarantees as to when you will arrive. The client's network (an isochronous protocol) was more like a railroad. Trains operate to a schedule (at least in Europe). You can reserve as much space as you need, and the delivery time is virtually guaranteed. With these two pictures, everyone in the audience "got it".

To see some of Bill's articles and papers, go to the Newsroom.