It goes without saying that technology start ups have great technologists. They also love what they do and love to tell anyone who will listen about it in great detail. Unfortunately, the people you are selling to don't buy technology. They want to know how it will help them sell more products or services.Venture capitalists also want to know what you are selling and how you intend to bring it to market. They will do their due diligence on your technology but just as important is your go-to-market strategy.
At WJR Consulting we focus on working closely with you to help build the story around "what it does", not "how it does it". We start by understanding the technology and then work with you to determine the most important features for each target customer focusing on what your technology can do to improve their products and competitiveness. Your time with them is limited, and excessive detail can be confusing.
As a former marketing mentor once told me "the more you talk, the less I will hear". Formulating a clear and concise story that focuses on your audience - your customer - is crucial. It must target their needs not yours. With 30 years of experience in bringing over 100 products across 5 industries to market, we can help you build that story.